For the picture-perfect housewife of the ’50s, the kitchen was the heart of the home.. and the heart of the kitchen was the fancy refrigerator — the kind of luxury mother and grandmother could have only dreamed of!
Here, take a look back to the olden golden age of refrigeration — when they were just getting used to not calling it an “icebox,” and a newfangled built-in freezer was a huge bonus.
Ladies, be proud of your refrigerators! (1950)
A proper fifties housewife must seriously adore her fridge, and keep it fully-stocked at all times.
Here’s how to stock the fridge and freezer for your fallout shelter (1956)
Make the kids do the work, so you can just dress up and look pretty!
Look at all the treats a housewife can store inside! (1950)
Who would like a slice of this lovely pink molded gelatin… thing?
True joy comes with sharing the love. (1950)
Introduce the family to your beloved appliance, and nurture that relationship.
Someone’s not sure about the new fridge (1950)
Don’t let Grampa be a party pooper and call it “a newfangled icebox.”
The universal sign of the refrigerator (1957)
You are so deeply inspired by kitchen appliances, you even want to do funky futuristic dances nearby… all while wearing an evening dress, long gloves and heels. Of course.
1950s housewives and the fun of fridges
Even space cadets liked the fridge with wide shelf on the door.
The housewife life: When ice cream was demanded by cowboys and Indians (1950)
Pink refrigerators were the best
The joy of so much space in the housewife’s pretty pink refrigerator! (1957)
Regular fridge not enough for you? Try one of these wall-mounted babies in place of your cabinets! (1956)
Kitchen air conditioning (1950)
Always keep the refrigerator and freezer doors open at the same time. It will show off the feast within, and cool down the whole room!
The perfect dance partner for a housewife (1950)
The refrigerators of the early fifties were apparently great fun at the sock hop.
“A built-in freezer! You don’t say!” (1950)
It’s like magic!
The kids will never know how much time and money goes into feeding a family of five, because the fridge is always magically full.
Party time ’round the fridge! (1950)
The refrigerator is the center of the party!
Filling the fridge was a family affair! (1952)
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